My Projects
Explore a selection of projects that bring strategy, design, and technology together to create experiences that work — for customers, employees, and organisations alike.
Transforming Clinical Trial Planning Through an Experience-Led AI Product Strategy
A global life sciences organisation set out to improve how clinical trials are planned — aiming to reduce time to market and empower more innovative trial design. As Experience and Adoption Lead, I partnered with the Product Owner and Business Transformation Office to shape an AI-enabled product strategy and roadmap, ensuring the solution met real user needs across four key R&D groups.
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Maximising the potential of smart meter technology through a customer-centric strategy
As of 2024, every household and business in Ireland will have a smart meter installed to provide customers with access to their real-time electricity usage. I collaborated with this client to create innovative customer experiences and product offerings that take advantage of this new technology.
Enhancing the SMB Ad Customer Experience through User Research
The online advertising industry is a fast-paced and constantly evolving landscape. Established ad platform businesses are frequently challenged by competitors from adjacent spaces. In light of these challenges, this client recognised the importance of creating an exceptional experience for SMB ad customers as a key differentiator in the market.
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Revamping internal services to empower employees and achieve growth
For over three decades, this professional services firm has partnered with clients across various industries and geographies. As the world has undergone significant changes, so have the types of services, technology, and experiences the company provides. This has created a classic front and back stage dilemma, where the internal services intended to support client account leads and business directors globally were no longer suitable.
My Work
Crafting Human-Centred Experiences That Deliver Results
Every great experience starts with understanding people — what they need, what motivates them, and what gets in their way. Whether it’s a customer engaging with a brand or an employee navigating change, the same truth applies: when we design with humans at the centre, business outcomes follow. Today, the challenge isn’t choosing between creativity and technology — it’s connecting them. From AI-enabled products to digital journeys and transformation programmes, I help organisations bridge strategy and execution to create experiences that work for people and deliver measurable impact. My work spans customer and employee experience, product strategy, and adoption — always focused on helping businesses translate insight into action, and ambition into results.
Trusted by leading brands to deliver impactful
customer and employee experiences.
Working
with me
Tailored Business Services to Meet Your Unique Needs
I understand that every business is different and I am committed to delivering personalised services that cater to your distinct needs. Your journey begins with a free 30 minute consultation, allowing me to grasp your aspirations and address any customer challenges you've identified.
Armed with this insight, I will curate a bespoke proposal designed exclusively for your business, ensuring it aligns seamlessly with your goals.
Not only do I collaborate directly with businesses, but I also extend an invitation to recruiters involved in staffing for upcoming CX projects. If you're navigating through these waters, don't hesitate to reach out.